Norfolk State University ranked 10th for the highest coaching salaries among Virginia’s post-secondary institutions in 2024, according to the U.S. Department of Education.
The data indicates that Norfolk State University provided an average salary of $117,658 to its coaches, with the top coaching salary reaching $169,002.
Virginia Polytechnic Institute and State University offered the highest average coaching salary in Virginia in 2024, amounting to $679,407.
In 2024, post-secondary coaches in Virginia earned an average salary of $116,824, marking a 7% increase from the $109,197 average salary paid the previous year.
A Knight Commission report projects that within a decade, some Power 5 football coaches will earn more than their schools spend on scholarships and medical care for all athletes. The study estimates more than $1 billion in new annual revenue from the expanded College Football Playoff and media rights deals. By 2032, nearly half of public Power 5 schools could reach this ‘crossover point.’
Incomplete data provided by post-secondary institutions can sometimes skew salary data.
| Institution | Annual Salary |
|---|---|
| Virginia Polytechnic Institute and State University | $679,407 |
| The University of Virginia-Main Campus | $619,245 |
| Liberty University | $491,084 |
| Virginia Commonwealth University | $280,438 |
| The University of Richmond | $246,246 |
| James Madison University | $209,823 |
| Old Dominion University | $208,409 |
| William & Mary | $171,885 |
| George Mason University | $156,148 |
| Norfolk State University | $117,658 |
Information in this story was obtained from the U.S. Department of Education. The source data can be found here.



